VP, Growth Marketing
Job Details
Requirements
- Demonstrated experience building and scaling growth within a globally scaled B2B SaaS company, with measurable business outcomes.
- Experience across acquisition, performance marketing, organic growth, or related functions.
- Ability to identify emerging channels and technologies, test new approaches, and scale successful initiatives.
- Deep expertise in search and paid acquisition.
- Understanding of AI search, large language models, agents, and emerging discovery experiences.
- Strong financial and analytical acumen, including customer acquisition cost, incrementality, attribution, pipeline economics, return on investment, and growth forecasting.
- Experience allocating budgets, talent, and resources across growth opportunities.
- Experience managing senior leaders, building high-performing teams, and establishing accountability and continuous learning.
- Experience developing acquisition strategies for self-service and sales-assisted customer journeys.
- Strong executive communication and stakeholder management skills.
- Hands-on, experimental approach while empowering teams to operate independently.
- Experience translating growth or customer insights into products, features, or business opportunities is a plus.
- Familiarity with marketing engineering, automation, and using AI to improve marketing processes is advantageous.
Responsibilities
- Define and execute growth marketing strategy across paid, organic, AI-driven, and emerging channels.
- Identify, test, and scale new customer acquisition opportunities.
- Lead organic search strategy and improve visibility across AI-powered search and discovery experiences.
- Modernize paid acquisition through targeting, creative experimentation, personalization, and AI-enabled optimization.
- Establish measurement frameworks for incrementality, customer acquisition costs, attribution, pipeline contribution, and channel performance.
- Partner with Product to turn customer behaviors and growth insights into acquisition strategies and potential products or features.
- Attract, develop, and lead a high-performing global growth organization.
- Integrate AI tools and automation into marketing workflows.
- Partner with senior stakeholders across Marketing, Product, Sales, Finance, Data, and Operations.
- Allocate investment across growth channels and balance short- and long-term returns.