Group Director, fusepoint
New
P
Power DigitalDigital marketing
Remote - United StatesFull-TimeDirector
SalaryBase salary + commission opportunities
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Job Details
- Experience
- 10+ years of leadership experience in a digital marketing agency
- Required Skills
- SalesforceCRM
Requirements
- Have 10+ years of leadership experience in a digital marketing agency, with client work at the Account Director level or above.
- Have substantial experience in measurement or marketing science.
- Have department leadership and management experience, including direct reports who are Account Directors or senior marketers.
- Have experience managing a P&L for profitable growth.
- Hold a bachelor's degree in Marketing, Data Science/Analytics, Business, or a related discipline.
- Bring expertise in modern measurement frameworks, including Marketing Mix Modeling (MMM) and incrementality testing.
- Understand customer and audience definition, funnel dynamics, and the relationship between marketing activity and revenue outcomes.
- Have channel and program strategy expertise, including full-funnel marketing; media planning or buying experience is preferred.
- Know owned, earned, and paid channels, including content, SEO, paid search, paid social, programmatic, and first-party data tools.
- Understand P&L, contribution margin, CAC payback, and LTV, and translate quantitative data into business recommendations.
- Have experience presenting to and challenging C-suite, board, and VP stakeholders when supported by data.
- Have expertise in contract negotiation, client retention, and client growth, with a track record of strong NPS and retention across a portfolio.
- Be familiar with CRM, marketing automation, advertising platforms, and analytics/reporting tools, and be able to lead cross-functional teams.
Responsibilities
- Own net revenue retention, churn targets, executive relationships, and expansion revenue across the fusepoint portfolio.
- Maintain weekly retention forecasts and keep the Salesforce pipeline current.
- Lead or co-lead measurement plans and set measurement strategy, including MMM and incrementality testing.
- Translate measurement findings into business decisions and present methodologies to CFO, finance, and C-suite stakeholders.
- Partner with Account Directors to develop consultative business cases and build multi-threaded client relationships.
- Support final-round pitches and work with leadership and Sales to refine positioning and scope engagements.
- Manage, coach, evaluate, hire, and develop Account Directors and the fusepoint client experience team.
- Design AI workflows, use Omega and Iris across the portfolio, and prototype automation for repeatable tasks.
- Forecast churn, service expansion, new business, and efficiency; contribute to P&L and portfolio profitability.
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