Group Director, Consumer Services
New
J
JobgetherDigital marketing
Based in the United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- At least 10 years of leadership experience
- Required Skills
- SalesforceLead GenerationDigital Marketing
Requirements
- At least 10 years of leadership experience in a digital marketing agency.
- Lead-generation client experience across personal finance, home services, hospitality, or other direct-to-consumer verticals at Account Director level or above.
- Experience managing Account Directors or senior marketing professionals as direct reports.
- Proven experience managing a profit-and-loss statement and driving profitable portfolio growth.
- Deep understanding of lead-generation funnels, including cost per lead, cost per acquisition, call tracking, speed-to-lead, lead quality, conversion rates, and marketing-to-sales handoff.
- Expertise in lead-generation channel strategy, including paid search, local SEO, call-driven marketing, paid social, programmatic advertising, and content.
- Strong measurement and attribution expertise, including tracking offline conversions.
- Experience negotiating contracts, retaining clients, managing executive relationships, and expanding revenue.
- Experience with call-tracking and lead-routing platforms, CRM systems, local SEO and listings tools, and multi-location or franchise marketing platforms.
- Experience implementing AI tools and designing automated workflows to improve team productivity.
- Familiarity with TCPA and relevant state licensing requirements affecting lead-generation businesses.
Responsibilities
- Own portfolio growth, net revenue retention, monthly recurring revenue expansion, and service expansion targets.
- Lead executive relationships across priority accounts and conduct regular executive check-ins.
- Maintain weekly retention forecasts and monitor lead-generation and conversion indicators.
- Develop strategic account plans and business cases for expanded services.
- Identify service expansion opportunities across paid search, local SEO, call tracking, lead routing, and related services.
- Maintain Salesforce records, opportunity stages, forecasts, and next steps.
- Support final-stage pitches and collaborate with Sales on positioning and win rates.
- Manage and develop Account Directors and the Associate Account Director pod.
- Design AI-powered workflows, oversee tool adoption and quality controls, and optimize proprietary technology.
- Manage portfolio profitability, forecast business performance, resolve escalations, and coordinate cross-functional execution.
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