Group Director, Consumer Services
P
Power DigitalDigital marketing
Location: Remote - United StatesFull-TimeDirector
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 10+ years of leadership experience in a digital marketing agency
- Required Skills
- SalesforceLead Generation
Requirements
- 10+ years of leadership experience in a digital marketing agency.
- Experience leading Account Directors or senior marketers as direct reports.
- Lead-generation client experience across personal finance, home services, hospitality, or other D2C verticals at Account Director level or above.
- Experience managing a P&L for profitable growth.
- Deep knowledge of lead-generation funnels, including cost-per-lead, cost-per-acquisition, call tracking, speed-to-lead, and marketing-to-sales handoffs.
- Expertise in local and multi-location paid search, local SEO, and call-driven marketing programs.
- Measurement expertise in attribution for offline conversions such as calls, bookings, and in-store or in-home visits.
- Familiarity with lead-generation regulatory and compliance considerations, including TCPA and state licensing in personal finance.
- Experience presenting to and challenging C-suite and VP stakeholders using data.
- Expertise in contract negotiation, client retention, and client growth, with a track record of high NPS and portfolio retention.
- Knowledge of owned, earned, and paid channels, including content, SEO, paid search, paid social, and programmatic.
- Familiarity with call-tracking and lead-routing platforms, local SEO/listings tools, CRM systems, and multi-location or franchise marketing platforms.
Responsibilities
- Own division net revenue retention, expansion MRR, service expansion targets, and retention forecasting.
- Manage executive relationships across priority portfolio accounts and lead regular executive check-ins.
- Track lead-generation performance, including cost-per-lead, conversion, lead quality, and speed-to-lead.
- Diagnose account risks, develop quarterly plans, and build value-based expansion business cases with Account Directors.
- Lead Consumer Services expansion initiatives across paid search, local SEO, call tracking, lead routing, and adjacent lead-generation offers.
- Maintain the Salesforce pipeline and develop vertical-specific reporting frameworks.
- Lead final-round client pitches and partner with Sales on division positioning and go-to-market materials.
- Manage and develop Account Directors and the Associate Account Director pod, including hiring, staffing, feedback, and career progression.
- Design and oversee AI workflows, tools, prototypes, and Power Circuit solutions across the division.
- Partner with leadership on P&L, profitability, forecasting, headcount, and investment decisions.
View Full Description & ApplyYou'll be redirected to the employer's site
