Product Marketing Director
New
T
TestlioSoftware testing
This is a 100% remote role open to candidates based in the United States., Eastern Timezone preferredFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8+ years of progressive B2B product marketing experience within enterprise technology or technology-enabled services.
- Required Skills
- SalesforceHubSpot
Requirements
- Bring 8+ years of progressive B2B product marketing experience within enterprise technology or technology-enabled services.
- Have direct professional experience in software testing, QA, test automation, crowdsourced testing, or quality engineering.
- Demonstrate a track record developing product positioning, messaging frameworks, and go-to-market strategy.
- Have experience creating practical sales enablement assets.
- Have hands-on experience with Salesforce, HubSpot, and modern sales enablement and marketing automation tools.
- Have practical experience incorporating generative AI workflows into content creation, research, and enablement.
- Bring industry experience or familiarity with payments, financial services, retail, or enterprise SaaS.
- Be able to communicate in writing, verbally, and through presentations to executive and technical audiences.
- Demonstrate cross-functional collaboration across sales, product, marketing, and delivery teams.
Responsibilities
- Own product and solution positioning, buyer messaging, value propositions, and competitive differentiation across testing and quality engineering models.
- Build vertical- and solution-specific pitch decks, case studies, battlecards, objection-handling tools, and repeatable sales plays in partnership with sellers.
- Lead cross-functional go-to-market initiatives and product launches with Sales, Product, Marketing, Customer Success, and Operations.
- Capture customer proof points, executive narratives, and industry use cases to build a library of thought leadership and market intelligence.
- Use generative AI to accelerate research, content development, enablement workflows, and knowledge management while maintaining quality standards.
- Establish scalable product marketing processes, templates, and measurement practices, and mentor developing product marketing talent.
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