Growth Strategist
New
F
Fresh PrintsE-commerce marketing
Location: Hyderabad, India (Remote)Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years of experience in growth marketing, lifecycle marketing, CRM, retention, customer growth, or a related role.
- Required Skills
- CRM
Requirements
- Have 3+ years of experience in growth marketing, lifecycle marketing, CRM, retention, customer growth, or a related role.
- Demonstrate experience owning marketing initiatives end-to-end, from identifying opportunities and developing strategy to execution and performance analysis.
- Bring strong marketing instincts and writing ability, with experience creating messaging, campaigns, or customer experiences that drive measurable action.
- Have experience with customer segmentation, behavioral data, and lifecycle journeys.
- Use data to understand customer behavior, evaluate performance, and make decisions.
- Have experience improving conversion, customer engagement, repeat purchases, retention, or revenue through marketing initiatives.
- Be able to work cross-functionally and independently drive projects from concept to completion.
- Experience with SMS, account-based marketing, loyalty programs, or high-value customer engagement is a plus.
- Experience in B2C, DTC, e-commerce, or businesses with repeat-purchase behavior is strongly preferred.
Responsibilities
- Analyze customer behavior, motivations, needs, and journeys to identify opportunities to improve engagement, conversion, retention, repeat purchases, and customer value.
- Build customer segments based on behavior, lifecycle stage, value, and growth potential.
- Develop customer journeys that combine content, communication, offers, personalization, and outreach.
- Own strategy, messaging, and execution across email, SMS, automated journeys, and promotional programs.
- Create customer experiences for onboarding, first purchases, post-purchase engagement, repeat purchases, reactivation, and win-back.
- Develop targeted campaigns, gifting, exclusive programs, and coordinated outreach for high-value customers.
- Create customer-facing content, including subject lines, SMS messages, promotional concepts, and personalized pitches.
- Measure program performance, run experiments, and use results to improve messaging, offers, timing, audience selection, and customer experiences.
- Build processes, playbooks, and systems to scale successful programs with less manual intervention.
- Coordinate with Sales, Marketing, Creative, Data, Tech, and Operations to turn customer insights and growth opportunities into action.
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