Direct Response Video Copywriter

New

eJamConsumer products

United States. Canada. Mexico. Colombia. Argentina. Brazil, Some overlap with Pacific time for feedback is helpful.Contract

Salary not disclosed

Apply NowOpens the employer's application page

Job Details

Have real direct response experience writing paid social video ads for DTC or ecommerce brands.
Understand hook rate, CTR, and ROAS, and have seen scripts run and generate results.
Write multiple distinct openings for the same concept that engage the target audience.
Be able to connect the persona, problem, angle, and hook, and explain the concept rationale.
Write for the screen, pairing dialogue with visuals rather than writing audio alone.
Use punchy copy without slogans or fluff.
Take a persona-first approach by focusing on specific people and problems and showing how the product addresses them.
Turn briefs into scripts within a few days and meet agreed deadlines.
Nice to have: supplement, pest control, pet, or food/CPG experience.
Nice to have: comfort using AI tools for research and first drafts.
Nice to have: familiarity with TikTok Shop and Amazon-style creative.

Write 30- to 90-second video ad scripts for Meta, TikTok, and YouTube.
Develop creator and UGC-style talking heads, voiceover-driven product demos, founder and expert angles, problem-solution advertorials, and mashups.
Provide several testable hook options with every script.
Pair each line of dialogue with its visual, including what appears on screen, on-screen text, and product moments.
Write copy that triggers emotion while using logical flow to support purchase intent.
Work from specific or vague briefs and ask questions when needed to unblock the work.
Use past performance metrics to inform future scripts.
Follow product-specific claim rules for pest control and food products.

View Full Description & ApplyYou'll be redirected to the employer's site