- Own a ranked CRO test plan and backlog for both brands.
- Run split tests on paid-acquisition funnels and build funnels and landing pages aligned with ad angles.
- Brief the web developer and designer, QA test variants, and launch tests weekly.
- Evaluate completed tests, ship winning variants, and flag conversion drops the same day.
- Manage the CRO agency’s test list, targets, and results.
- Work with the Head of Growth to determine when agency work moves in-house.
- Report conversion rate, revenue per visitor, average order value, live tests, and win rate weekly.
- Run the weekly CRO & Funnels meeting.
Shopify