- Manage the full creative process from scripting to final creative for high-converting direct response ads.
- Develop VSL briefings end-to-end, including angles, hooks, scripts, and structures.
- Analyze creative performance data from Meta to dissect, test, and improve ad performance.
- Partner with editors and performance marketers on creative testing and concepts.
- Conduct strategic customer and competitor research to optimize creative efforts.
- Provide monthly and quarterly creative reports.
- Produce a minimum of 15 ad briefs per week while maintaining quality and volume.
Data AnalysisGoogle Sheets