Copywriter / Strategist: VSL + AI
K
KittySpoutDTC E-commerce
Philippines. Canada. Colombia. Portugal. Argentina. PolandContractMiddle
SalaryUSD $3,000 - $6,000 per month base (based on experience and expertise) + percentage of ad spend bonus structure.
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Data AnalysisGoogle Sheets
Requirements
- 3+ years of experience with performance creative for DTC brands or at a creative agency.
- Fluent in English.
- Proven VSL copywriting experience on DR / performance brands.
- Strong analytical skills with hands-on experience interpreting performance data from tools like Northbeam and Facebook Ads.
- Proficiency in leveraging spreadsheets and reporting tools to inform strategy.
- Expertise in creating short and long form Meta VSLs.
- Must run a current AI stack in production.
- Ability to work overtime or on weekends as needed.
- Deep familiarity with DTC and modern consumer brand landscapes.
Responsibilities
- Manage the full creative process from scripting to final creative for high-converting direct response ads.
- Develop VSL briefings end-to-end, including angles, hooks, scripts, and structures.
- Analyze creative performance data from Meta to dissect, test, and improve ad performance.
- Partner with editors and performance marketers on creative testing and concepts.
- Conduct strategic customer and competitor research to optimize creative efforts.
- Provide monthly and quarterly creative reports.
- Produce a minimum of 15 ad briefs per week while maintaining quality and volume.
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