Marketing AI & Analytics Strategist
P
PokaManufacturing software
Location: Montreal, Canada. 100% remote work if you do not live within the radiuses mentioned above.Full-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- An understanding of English is essential.
- Experience
- 4–6 years in marketing analytics, marketing operations, or a growth-focused analytics role
- Required Skills
- Microsoft ExcelGoogle Sheets
Requirements
- Have 4–6 years of experience in marketing analytics, marketing operations, or a growth-focused analytics role.
- Bring experience ideally from B2B SaaS or enterprise technology.
- Have hands-on HubSpot Marketing Hub experience, including workflows, lifecycle stages, and troubleshooting attribution issues.
- Have experience with Supermetrics or another cross-channel data connector.
- Have built or significantly improved a marketing attribution model and aligned stakeholders on its methodology.
- Have paid media analytics experience across LinkedIn Ads and Google Ads.
- Have hands-on experience using AI tools in a marketing context, such as 6sense or OpenAI API integrations.
- Be comfortable working with data in Excel or Google Sheets.
- Be able to explain analytical findings to people who do not share your familiarity with spreadsheets.
- Google Apps Script, Looker, and SQL experience are advantages.
Responsibilities
- Own funnel performance reporting across MQL/MQA volume and quality, pipeline contribution by source and segment, and conversion rates at each stage.
- Build and maintain accurate, useful dashboards in HubSpot and Supermetrics.
- Design and implement a marketing attribution framework, aligning the touchpoint model and methodology with RevOps.
- Analyze LinkedIn, Google, and programmatic paid media performance and recommend where budget should move.
- Use AI tools to automate lead enrichment, anomaly detection, routine reporting, and intent signal processing.
- Identify and fix funnel process gaps, lead routing errors, lifecycle stage inconsistencies, and data hygiene issues with RevOps and the HubSpot admin.
- Set measurement frameworks with campaign and demand generation leads, then deliver retrospectives after each program.
- Evaluate martech and AI tools for their practical value, cost, and complexity.
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