Senior Marketing Operations Manager
New
D
DirectiveB2B SaaS marketing
Location: Remote - CanadaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years in marketing operations, revenue operations, or a similar B2B go-to-market systems role
- Required Skills
- HubSpotGoogle Sheets
Requirements
- Have 5+ years of experience in marketing operations, revenue operations, or a similar B2B go-to-market systems role.
- Have experience building or rebuilding an operations function.
- Bring advanced Salesforce administration skills, including validation rules, Flows, formula fields, custom objects, reports and dashboards, and Data Loader.
- Have deep HubSpot experience with workflows, lists, properties, forms, and integrations.
- Have hands-on experience with lead routing and scheduling tools such as LeanData and Chili Piper.
- Understand attribution models, lead source governance, UTM standardization and tracking, and offline conversion tracking with ad platforms.
- Be able to build funnel reporting and pacing models in Salesforce and Google Sheets and explain what the numbers mean.
- Have experience with sales engagement, outbound, and data tools such as Gong, Gong Engage, Instantly, UserGems, and Zapier.
- Have experience managing vendor relationships, renewals, and MarTech budgets.
- Be confident presenting performance and recommendations to executive leadership.
- Be comfortable operating independently as a team of one and communicating tradeoffs in weekly updates.
- HubSpot and/or Salesforce certification is a plus, but not required.
Responsibilities
- Own Salesforce and HubSpot CRM architecture, including objects, fields, validation rules, Flows, formula fields, layouts, and sync logic.
- Run lead routing and scheduling across LeanData, Chili Piper, HubSpot, and Salesforce.
- Own attribution strategy, source tracking and governance, marketing influence tagging, and offline conversion tracking.
- Report weekly and monthly on full-funnel performance, conversion rates, pacing, and year-over-year context.
- Maintain the Growth Dashboard and month-over-month and quarter-over-quarter trackers.
- Protect data integrity through deduplication, email validation, enrichment, platform properties, and sync logic.
- Manage email marketing programs, including segmentation, build, quality assurance, scheduling, testing, reporting, and deliverability.
- Build and optimize inbound and outbound programs and signal-based campaigns across the specified marketing and sales tools.
- Manage the MarTech stack and budget, including audits, access, renewals, negotiations, consolidation, and spend tracking.
- Support campaigns, webinars, event lists, pipeline analysis, spend recommendations, and Salesforce campaign setup.
- Train teams on Salesforce, HubSpot, and Gong, and maintain operations documentation and process guides.
- Maintain customer data and workflows for retention and expansion, and design pipeline stages, criteria, and goals.
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