Senior Marketing Operations Manager
New
D
DirectiveB2B SaaS marketing
Senior Marketing Operations Manager (Remote Canada)Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years in marketing operations, revenue operations, or a similar B2B go-to-market systems role
- Required Skills
- SalesforceHubSpotGoogle Sheets
Requirements
- 5+ years in marketing operations, revenue operations, or a similar B2B go-to-market systems role.
- Experience building or rebuilding an operations function.
- Advanced Salesforce administration skills, including validation rules, Flows, formula fields, custom objects, reports and dashboards, and Data Loader.
- Deep HubSpot experience with workflows, lists, properties, forms, and integrations.
- Hands-on experience with lead routing and scheduling tools such as LeanData and Chili Piper.
- Strong grasp of attribution models, lead source governance, UTM standardization and tracking, and offline conversion tracking with ad platforms.
- Ability to build funnel reporting and pacing models in Salesforce and Google Sheets and explain performance insights.
- Experience with sales engagement, outbound, and data tools such as Gong, Gong Engage, Instantly, UserGems, and Zapier.
- Experience managing vendor relationships, renewals, and MarTech budgets.
- Confidence presenting performance and recommendations to executive leadership.
- Comfort operating independently as a team of one and communicating tradeoffs in weekly updates.
Responsibilities
- Own CRM architecture across Salesforce and HubSpot, including objects, fields, validation rules, Flows, formula fields, page layouts, and sync logic.
- Run lead routing and scheduling across LeanData, Chili Piper, HubSpot, and Salesforce.
- Own attribution strategy, lead source governance, marketing influence tagging, and offline conversion tracking.
- Report weekly and monthly on full-funnel performance, conversion rates, pacing, and year-over-year context; maintain growth dashboards and trackers.
- Protect data integrity through deduplication, email validation, enrichment, platform properties, and sync logic.
- Own email marketing programs, including segmentation, build, QA, scheduling, A/B testing, reporting, deliverability, and list hygiene.
- Build and optimize inbound and outbound programs and campaigns across HubSpot, Instantly, Gong Engage, and UserGems.
- Manage the MarTech stack and budget, including audits, access, renewals, negotiations, consolidation, and spend tracking.
- Partner on campaigns and thought leadership, and support leadership decisions with pipeline, channel influence, and spend analysis.
- Train staff on Salesforce, HubSpot, and Gong; maintain operations documentation and customer data processes.
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