Social Video Creative Strategist

S
SnowballSocial video
United States (remote)Full-TimeMiddle
Salary95,000 - 110,000 USD per year
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Job Details

Experience
3+ years of experience in social video, short-form content strategy, creative strategy, branded content, creator media, or a closely related field
Required Skills
Google SheetsAsana

Requirements

  • Have 3+ years of experience in social video, short-form content strategy, creative strategy, branded content, creator media, or a closely related field.
  • Have experience developing or shaping content for TikTok, Instagram Reels, and YouTube Shorts.
  • Understand hooks, pacing, storytelling, retention, and what earns audience attention.
  • Have experience reviewing videos and giving clear, actionable creative feedback to editors.
  • Be able to identify moments in long-form content with strong short-form potential.
  • Have experience developing creative briefs and translating strategic thinking into execution.
  • Have experience contributing to original social content ideas, formats, or strategies.
  • Have strong awareness of creators, internet culture, social platforms, and evolving content behaviors.
  • Be able to explain the reasoning behind creative decisions.
  • Have strong organizational skills and be able to manage multiple assets and workstreams simultaneously.
  • Be comfortable with Google Sheets, Excel, or similar tools for organizing information and workflows.
  • Be comfortable operating independently in a fast-moving remote environment.

Responsibilities

  • Analyze long-form YouTube content to identify strong short-form cutdown opportunities.
  • Determine how moments, narratives, hooks, and ideas should be packaged for short-form audiences.
  • Create clear, actionable creative briefs for editors.
  • Direct structure, hooks, pacing, storytelling, framing, retention, and platform-specific optimization.
  • Review editor cuts and provide specific creative feedback through revisions.
  • Own cutdowns from initial concept through final approval across client workstreams.
  • Research short-form trends, creators, competitors, brands, and audience behaviors.
  • Develop and contribute concepts, formats, series ideas, and original short-form strategies.
  • Manage assignments, timelines, revisions, deliverables, and feedback in Asana.
  • Coordinate with editors and creators to keep work moving and ensure deadlines are met.
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95,000 - 110,000 USD per year
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