Social Insights Strategist (Healthcare)

New

P10Healthcare marketing

The role is open across the US, Eastern Time Zone Required; the team works mostly on Eastern timeFull-TimeMiddle

Salary$60,000 - $80,000 a year; $500 home office stipend when you join

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Job Details

Experience: 2 to 4 years in social media, social insights or marketing analytics
Required Skills: Microsoft Power BITableauMicrosoft ExcelGoogle Sheets

Have 2 to 4 years of experience in social media, social insights or marketing analytics.
Have experience working on pharma or healthcare brands; agency-side experience is a plus.
Have hands-on experience with at least one social listening platform.
Be able to give an example of an insight that changed what a team did.
Understand how MLR, compliance and audience sensitivity shape healthcare marketing.
Be able to explain data insights to people who do not work with spreadsheets.
Be comfortable with Excel or Google Sheets.
Have experience with a visualization tool such as Tableau, Power BI or Looker Studio.
Pay close attention to detail and ensure numbers are accurate.

Listen to online conversations among patients, caregivers and HCPs, and identify trends, tensions and relevant moments for healthcare and life sciences brands.
Turn findings into recommendations on messaging, targeting and content.
Explain the story behind the numbers to account and creative teams, and present it to clients.
Track social and organic content performance across Meta, Instagram, LinkedIn, X and other platforms, and explain what is working and why.
Report on website and organic performance alongside social performance.
Build clear reports and dashboards for internal teams and clients.
Work with account, content and strategy teams from campaign planning through results.
Help shape the analytics practice by testing tools and potentially launching surveys and research.

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