Creative Strategist, Retail Media
New
D
DEPT®Digital advertising
Location: United StatesFull-TimeJunior
Salary66,300 - 85,000 USD per year
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Job Details
- Experience
- 2+ years experience in growth marketing with a specific focus on creative strategy and testing
- Required Skills
- Microsoft ExcelData visualizationGoogle Sheets
Requirements
- Have 2+ years in Creative Strategy or a related digital marketing role.
- Bring hands-on experience in paid media and creative testing.
- Have deep familiarity with Meta, TikTok, Google, and other performance channels such as Snap, DV360, GDN, and Amazon.
- Use reporting dashboards or Excel and Google Sheets to analyze data and identify trends.
- Manage multiple priorities and projects.
- Demonstrate strong presentation and storytelling skills.
- Communicate clearly and responsively with teammates and clients.
Responsibilities
- Analyze paid media results to generate actionable creative insights and new test hypotheses.
- Translate data into narratives that inform creative production.
- Build and maintain creative testing roadmaps tied to performance KPIs and goals.
- Prioritize and manage concurrent projects focused on creative performance analysis, testing, and media delivery.
- Maintain documentation and feedback loops to carry insights forward and align strategy with goals.
- Own client communication for creative strategy, including weekly updates, test recommendations, and monthly creative reviews.
- Present and defend creative insights, and develop decks to guide client decisions on creative direction.
- Partner with Media and Client teams to develop and execute creative testing plans aligned with client goals.
- Execute and report on creative strategy initiatives for a large-scale global account.
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