Director, Integrated Marketing
New
C
CreyosHealthTech SaaS
Remote opportunity based in the United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8+ years of progressive B2B marketing experience; 4+ years leading teams or complex cross-functional marketing programs.
- Required Skills
- SalesforceGoogle AnalyticsHubSpot
Requirements
- Have 8+ years of progressive B2B marketing experience, ideally in high-growth SaaS and specifically HealthTech.
- Have 4+ years leading teams or complex cross-functional marketing programs.
- Demonstrate success building enterprise and ABM programs across one-to-one, one-to-few, and one-to-many motions.
- Show an ability to connect ABM activity to account progression, pipeline, revenue, or expansion.
- Have experience marketing to enterprise buying committees through long, complex sales cycles.
- Bring strong integrated campaign development and project management experience across multiple channels and functions.
- Have messaging, writing, editing, creative briefing, and presentation skills, including adapting content to the audience and desired outcome.
- Have a close working history with Sales, Account Management, and Revenue Operations.
- Have experience coaching marketers with varying levels of capability and independence.
- Be familiar with Salesforce, HubSpot, Google Analytics, and other MarTech platforms.
Responsibilities
- Build and lead enterprise and account-based marketing strategy with the CMO, Sales leadership, and Revenue Operations.
- Develop tiered ABM programs for strategic accounts, account clusters, and broader segments, with target-account criteria and success measures.
- Create repeatable account plays for Sales and Marketing, measuring account progression and opportunity creation.
- Lead, coach, and develop demand generation and field marketing team members; set priorities, ownership, and performance expectations.
- Lead integrated campaigns from business objective and audience insight through messaging, creative, activation, and optimization.
- Write campaign briefs aligning messaging, content, creative, channels, Sales participation, timelines, and metrics.
- Partner with Account Management, Sales, and Product on lifecycle programs for engagement, renewal, advocacy, and expansion.
- Support go-to-market strategies for new feature launches with communication and advertising plans.
- Own the campaign calendar and planning, launch-readiness, and post-campaign review cadence; report on performance and use results to improve programs.
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