Director, Performance Marketing
New
A
ArizentB2B media
Remote employees across the United StatesFull-TimeDirector
Salary120,000 - 135,000 USD per year
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Job Details
- Experience
- 7–10 years of experience in performance marketing, paid media, growth marketing, demand generation, or digital acquisition; at least 3 years of hands-on experience owning paid media strategy, budgets, and execution for B2B event registrations.
- Required Skills
- Salesforce
Requirements
- Have 7–10 years of experience in performance marketing, paid media, growth marketing, demand generation, or digital acquisition.
- Have at least 3 years of hands-on experience owning paid media strategy, budgets, and execution for B2B event registrations.
- Demonstrate the ability to forecast and optimize campaigns for registration pace, event deadlines, audience composition, attendance, and ticket revenue.
- Bring experience driving digital subscription acquisition for B2B media, SaaS, information services, or similar products.
- Have hands-on expertise with LinkedIn Campaign Manager, Google Ads, Microsoft Advertising, Meta Ads Manager, native advertising, and retargeting platforms.
- Have experience with analytics and marketing technology platforms such as GA4, Salesforce, Cvent, and Omeda, plus marketing automation and dashboarding tools.
- Have experience building forecasts and performance models using cost per registration, CPA, CAC, LTV, ROAS, conversion rates, attendance rates, and payback periods.
- Demonstrate the ability to manage budgets, analyze performance, and turn data into actionable business recommendations.
- Bring copywriting, creative-briefing, and landing- and registration-page optimization skills.
- Be able to balance strategic planning with hands-on campaign execution in a fast-paced, deadline-driven environment.
Responsibilities
- Develop and execute paid media strategies for conferences, summits, awards programs, and virtual events.
- Build event media plans with registration goals, revenue objectives, audience priorities, sponsor commitments, and historical performance in mind.
- Build, launch, and optimize campaigns across LinkedIn, Google, Microsoft Advertising, Meta, native, programmatic, and other paid channels.
- Manage campaign targeting, bidding, budgets, pacing, retargeting, and tests of audiences, offers, creative, and landing pages.
- Lead paid acquisition initiatives for individual subscriptions and optimize offers, pricing, trials, and conversion experiences with Subscription Marketing and Product.
- Develop annual, monthly, and event-specific budgets and forecast registrations, attendance, cost per registration, and ticket revenue.
- Track campaign performance against targets and recommend when to scale, reduce, or redirect investment.
- Deliver pacing dashboards, monthly analyses, post-event readouts, and actionable recommendations to business leaders.
- Partner with Data & AI, Product, and Marketing Operations to strengthen attribution, conversion tracking, and reporting across ad platforms, Cvent, Omeda, and Salesforce.
- Maintain campaign tracking, platform access, data privacy, and brand safety standards, and explore AI and automation for campaign development, testing, and reporting.
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