- Develop and execute paid media strategies for conferences, summits, awards programs, and virtual events.
- Build event media plans with registration goals, revenue objectives, audience priorities, sponsor commitments, and historical performance in mind.
- Build, launch, and optimize campaigns across LinkedIn, Google, Microsoft Advertising, Meta, native, programmatic, and other paid channels.
- Manage campaign targeting, bidding, budgets, pacing, retargeting, and tests of audiences, offers, creative, and landing pages.
- Lead paid acquisition initiatives for individual subscriptions and optimize offers, pricing, trials, and conversion experiences with Subscription Marketing and Product.
- Develop annual, monthly, and event-specific budgets and forecast registrations, attendance, cost per registration, and ticket revenue.
- Track campaign performance against targets and recommend when to scale, reduce, or redirect investment.
- Deliver pacing dashboards, monthly analyses, post-event readouts, and actionable recommendations to business leaders.
- Partner with Data & AI, Product, and Marketing Operations to strengthen attribution, conversion tracking, and reporting across ad platforms, Cvent, Omeda, and Salesforce.
- Maintain campaign tracking, platform access, data privacy, and brand safety standards, and explore AI and automation for campaign development, testing, and reporting.
Salesforce