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Sr. Director, Marketing Strategy, Analytics & Innovation

Sr. Director, Marketing Strategy, Analytics & Innovation

New
T
TwilioMarketing analytics
Location: Remote - US; This role will be remote, but needs to be based in the US.Full-TimeDirector
SalaryBased in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $227,840 - $284,800. Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $241,200 - $301,500. Based in the San Francisco Bay area, California: $268,000 - $335,000.
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Job Details

Experience
10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership.
Required Skills
Business IntelligenceSalesforceTableauData analytics

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.
  • 10+ years of experience in marketing strategy, data analytics, or related functions.
  • 5+ years of people leadership experience.
  • Expertise with analytics and business intelligence tools such as Tableau and Salesforce.
  • Strong communication, leadership, and cross-functional collaboration skills.
  • Exceptional cross-functional communication and storytelling skills.
  • Ability to operate in ambiguous and fast-paced environments.
  • Advanced degree, such as an MBA or similar, is strongly preferred.
  • Experience in SaaS, technology, or high-growth environments is preferred.
  • Marketing analytics or data science certification is a plus.

Responsibilities

  • Create a forward-looking point of view on the future of marketing and how to drive success.
  • Define and drive global marketing strategies using actionable data and deep customer insight.
  • Build, mentor, and scale the marketing strategy and data analytics team.
  • Lead quarterly and annual planning and target setting across marketing functions.
  • Lead marketing operational cadences to ensure business actionability needs are met.
  • Partner across Marketing, Finance, and the GTM organization to align go-to-market and growth strategies.
  • Own marketing spend efficiencies, ROI analysis, optimization initiatives, and executive-ready dashboards.
  • Monitor emerging trends and market signals and identify growth vectors, whitespace opportunities, and competitive threats.
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Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $227,840 - $284,800. Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $241,200 - $301,500. Based in the San Francisco Bay area, California: $268,000 - $335,000.
Apply Now