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Senior Director, Marketing Strategy, Analytics & Innovation

Senior Director, Marketing Strategy, Analytics & Innovation

New
T
TwilioMarketing analytics
This role will be remote, but needs to be based in the US.Full-TimeDirector
SalaryBased in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $227,840 - $284,800. Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $241,200 - $301,500. Based in the San Francisco Bay area, California: $268,000 - $335,000.
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Job Details

Experience
10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership.
Required Skills
Business IntelligenceSalesforceTableauData analytics

Requirements

  • Hold a bachelor’s degree in Marketing, Business, Analytics, or a related field.
  • Bring 10+ years of experience in marketing strategy, data analytics, or related functions.
  • Have 5+ years of people leadership experience.
  • Bring expertise with analytics and business intelligence tools, such as Tableau and Salesforce.
  • Communicate and collaborate effectively across functions.
  • Demonstrate cross-functional communication and storytelling skills.
  • Be comfortable working in ambiguous and fast-paced environments.
  • Advanced degree, such as an MBA, is strongly preferred.
  • Experience in SaaS, tech, or high-growth environments is preferred.
  • Marketing analytics or data science certification is a plus.

Responsibilities

  • Develop a forward-looking perspective on marketing and how to drive success.
  • Define and drive global marketing strategies using actionable data and customer insight.
  • Build, mentor, and scale the marketing strategy and data analytics team.
  • Lead quarterly and annual planning and target setting across marketing functions.
  • Lead marketing operational cadences to meet business actionability needs.
  • Partner with Marketing, Finance, and the GTM organization to align go-to-market and growth strategies.
  • Manage marketing spend efficiency, ROI analysis, and optimization initiatives.
  • Develop executive-ready dashboards.
  • Monitor emerging trends and market signals to identify growth opportunities, whitespace, and competitive threats.
View Full Description & ApplyYou'll be redirected to the employer's site
Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $227,840 - $284,800. Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $241,200 - $301,500. Based in the San Francisco Bay area, California: $268,000 - $335,000.
Apply Now