Director, Web & Conversion Optimization

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Work from anywhere in the US.Full-TimeDirector

Salary$165,000 - $185,000 base salary + bonus

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Job Details

Experience: 10+ years of progressive experience in digital marketing, specifically focused on website strategy, CRO, or e-commerce leadership
Required Skills: SEOA/B testing

Have 10+ years of progressive digital marketing experience focused on website strategy, CRO, or e-commerce leadership.
Demonstrate expertise in building and scaling high-performing landing-page programs across traffic sources.
Bring strategic knowledge of the evolving search landscape, including AEO and GEO strategies.
Have experience leading complex web content projects, testing strategies, and large-scale enterprise site launches under strict deadlines.
Have experience hiring, developing, and leading high-performing teams.
Define KPIs, measure web strategies and A/B tests, analyze funnel drop-offs, and translate data into executive-level insights.
Have deep knowledge of CMS platforms, web analytics, and enterprise optimization tools.
Bring strong technical acumen and the ability to master in-house software and testing tools.
Be able to partner cross-functionally with Marketing, Design, and Product leadership.
Previous e-commerce leadership experience is highly desired.

Direct site-wide content strategy, testing frameworks, and strategic updates; lead the remaining website rollout and launch.
Drive CRO programs, continuous A/B testing, personalization, and web analytics to improve funnel conversion and pipeline generation.
Design and optimize landing-page experiences for traffic sources and nurture campaigns in partnership with performance and organic marketing leads.
Own on-site optimization for traditional and AI-driven search, including site structure, content architecture, and technical foundations.
Define and lead the e-commerce strategy, transactional journeys, infrastructure, and optimization practices.
Lead cross-functional project squads and manage external agency partners; build and lead a digital team as the organization scales.
Partner with Engineering and Product to develop scalable personalization tooling and experimentation infrastructure.
Set website platform direction and define standards for speed, reliability, mobile performance, and WCAG accessibility.
Define site KPIs, funnel metrics, tagging and event protocols, and attribution logic; report on web performance and pipeline contribution.
Partner with Compliance on fiduciary and regulatory standards, disclosures, consent management, cookie policy, and data privacy.

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