Senior Web Director

Remote position open to candidates based in the United States.Full-TimeDirector

Salary not disclosed

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Job Details

Experience: Eight to ten years of experience in a strategic web-focused role
Required Skills: HTMLCSSWordPressA/B testing

Eight to ten years of experience in a strategic web-focused role.
Required experience in B2B SaaS; startup or high-growth company experience is strongly preferred.
Understand the end-to-end website development lifecycle.
Have working knowledge of HTML and CSS and familiarity with WordPress or similar modern web platforms.
Understand development workflows and be able to troubleshoot technical issues.
Understand website performance fundamentals, including page speed, Core Web Vitals, and technical SEO.
Have experience with technical SEO analysis, including log file analysis, and working knowledge of AI visibility tracking and AEO versus traditional SEO.
Have experience managing website development as a product, including writing development tickets, defining requirements, supporting quality assurance, and coordinating releases.
Have experience managing a website roadmap and prioritizing competing initiatives by impact, effort, and business value.
Have experience using analytics, funnel metrics, and A/B testing to identify conversion improvements.
Be familiar with reporting on sales-led and product-led growth funnels.
Have strong project management, organizational, prioritization, and communication skills, including the ability to explain technical concepts to non-technical stakeholders.

Own the website roadmap and prioritize requests from marketing, sales, product, and leadership.
Develop quarterly plans that balance SEO and AEO opportunities, conversion improvements, technical debt, and stakeholder needs.
Establish website standards for performance, Core Web Vitals, site architecture, technical SEO, and overall quality.
Monitor website metrics and coordinate responses to changes in speed, usability, search visibility, and conversion performance.
Translate business and marketing objectives into development requirements, tickets, and acceptance criteria.
Coordinate quality assurance, release planning, and post-launch validation.
Manage external vendors and development agencies delivering fixes, enhancements, and new website experiences.
Shape SEO and AEO strategy with content teams and agency partners, using technical SEO audits, log file analysis, and AI visibility tracking.
Track traffic, conversion rates, page performance, and funnel drop-off across sales-led and product-led growth funnels.
Partner with Marketing Operations and funnel stakeholders to develop a connected view of the customer journey and website contribution to pipeline.
Plan and run A/B tests and landing-page experiments on high-traffic pages.
Contribute hands-on technical work when useful while maintaining a primary focus on strategy, prioritization, and delivery.

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