Director of Content
New
J
JobgetherB2B procurement technology
Candidates must reside in one of the following U.S. states: California, Colorado, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Montana, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, Texas, Tennessee, or Washington.Full-TimeDirector
SalaryAnnual compensation: $162,000–$225,000, including a bonus, depending on experience and location.
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Job Details
- Experience
- At least 7 years of experience in content marketing, editorial strategy, social media, organic growth, or a related discipline.
- Required Skills
- SEO
Requirements
- At least 7 years of experience in content marketing, editorial strategy, social media, organic growth, or a related discipline.
- Exceptional writing and editing skills, supported by a strong portfolio of original content.
- Experience building content strategies, editorial programs, and repeatable systems from the ground up.
- Deep understanding of B2B social media and LinkedIn.
- Experience developing executive thought leadership and employee advocacy programs is preferred.
- Strong knowledge of SEO and an active understanding of AEO and GEO.
- Demonstrated experience building or implementing AI-powered workflows that improve marketing efficiency, effectiveness, or quality.
- Ability to explain AI workflow problems, implementation, and outcomes.
- Comfort using data and performance metrics to connect content initiatives with audience growth, engagement, qualified traffic, pipeline, and business results.
- Ability to collaborate with executives, cross-functional teams, customers, agencies, and external partners.
- Proactive, adaptable, hands-on approach, with ability to work independently.
- Enterprise audience marketing experience is preferred; familiarity with procurement, finance, supply chain, or AI markets is also preferred.
Responsibilities
- Define and lead content strategy across written, video, and other formats.
- Write and edit content, and help executives and subject matter experts turn their expertise into engaging stories.
- Build repeatable content programs using customer experiences, original research, data, executive insights, and strong points of view.
- Collaborate with Brand and Design, Product Marketing, Demand Generation, executives, customers, and external specialists.
- Own organic social strategy, particularly LinkedIn, and strengthen executive and employee visibility.
- Develop employee participation playbooks, training, tools, and practices; test formats and refine social strategy using performance.
- Lead SEO, AEO, and GEO strategies across search and discovery platforms.
- Design and refine AI-enabled workflows for research, creation, editing, repurposing, distribution, optimization, and measurement.
- Establish performance metrics for visibility, engagement, qualified traffic, target-account engagement, pipeline, and revenue.
- Use performance insights to improve content quality, distribution efficiency, audience growth, and business contribution.
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