North America Field Marketer
Z
ZuoraSubscription software
Location: Atlanta, Georgia, United States; Boston, Massachusetts, United States; New York, New York, United States. This is a remote position.Full-TimeSenior
Salary110,000 - 140,000 USD per year
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Job Details
- Experience
- 5+ years of experience in field marketing, event marketing, demand generation, or a related B2B marketing role
- Required Skills
- Project ManagementSalesforce
Requirements
- Have 5+ years of experience in field marketing, event marketing, demand generation, or a related B2B marketing role.
- Have demonstrated ownership of integrated programs from strategy through follow-up.
- Develop and execute regional or segment-based field marketing plans aligned to business priorities, Sales objectives, and account strategies.
- Have experience planning and executing complex B2B programs, including executive, customer, partner, sponsored, and other field marketing events.
- Have experience partnering with Sales and Business Development to translate account priorities into audience, invitation, and engagement strategies.
- Have experience with ABM and contact targeting.
- Have experience managing vendors, external partners, event logistics, budgets, purchase orders, and multiple concurrent programs.
- Be familiar with Salesforce, Outreach, Marketo, or similar CRM, marketing automation, or campaign management platforms.
- Bring strategic thinking, project management, communication, and time-management skills.
- Be able to influence without authority, exercise sound judgment, and adapt to changing priorities.
- Be able to travel occasionally for events and team or stakeholder meetings.
Responsibilities
- Develop and execute North America field marketing plans aligned to business priorities, Sales objectives, target accounts, partner opportunities, and customer growth goals.
- Manage executive events, webinars, trade shows, partner activations, and customer programs from initial brief through follow-up and performance reporting.
- Partner with Sales and Business Development to identify priority accounts, define audiences, and build engagement plans.
- Coordinate with Sales, executives, marketing teams, and external agencies on strategic partners and regional activations.
- Manage vendors, venues, registration, attendee tracking, lead capture, timelines, purchase orders, and budgets.
- Use Salesforce, Marketo, Knak, Outreach, and related tools to improve targeting, program effectiveness, and follow-up.
- Track registration, attendance, engagement, meetings, pipeline influence, and other program outcomes; share insights and recommendations.
- Build repeatable processes and identify opportunities to improve program quality, stakeholder communication, and follow-up.
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