Senior Growth Marketing Manager - Business & Government
New
J
JobgetherB2B marketing
Based in the United States; Opportunity to work remotely from within the United States.Full-TimeSenior
SalaryCompetitive base salary: Expected annual salary range of $105,200–$150,000. Additional compensation: Potential company bonus or other compensation beyond the stated base salary.
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Job Details
- Languages
- Fluency in written and spoken English.
- Experience
- 8–10 years of experience in B2B demand generation or growth marketing
- Required Skills
- SalesforceHubSpot
Requirements
- Bring 8–10 years of experience in B2B demand generation or growth marketing, ideally in EdTech, SaaS, or a complex enterprise environment.
- Demonstrate success developing integrated marketing campaigns that generate qualified pipeline and measurably contribute to revenue.
- Have hands-on experience designing, executing, and measuring account-based marketing programs at the target-account level.
- Have experience managing conference participation, regional marketing programs, and event budgets, including post-event attribution and ROI measurement.
- Have practical experience building AI-enabled workflows and automations in day-to-day marketing operations.
- Have working knowledge of HubSpot or Marketo and Salesforce, including lead management, campaign tracking, and attribution.
- Have experience using intent data platforms such as 6sense, Demandbase, or similar tools.
- Have experience managing paid media agency relationships across search, display, and programmatic advertising.
- Be able to interpret performance data, identify trends, and make evidence-based adjustments.
- Have strong written communication skills for campaign copy, creative briefs, and executive-ready performance summaries.
- Be able to work independently, manage competing priorities, and influence cross-functional stakeholders.
- Be fluent in written and spoken English.
Responsibilities
- Own the integrated campaign calendar and define measurable pipeline targets for Business & Government customer acquisition.
- Plan and execute campaigns across paid media, email, content syndication, webinars, and field events.
- Design, launch, and optimize account-based marketing programs for priority organizations.
- Build AI-powered workflows and automations for campaign analysis, personalization, and performance optimization.
- Coordinate regional activations, roadshows, executive dinners, partner-hosted events, and conference participation.
- Monitor pipeline contribution, intent data, sourced and influenced pipeline, and multi-touch attribution.
- Collaborate with content, brand, creative, and product marketing teams to develop campaign and sales enablement assets.
- Partner with Marketing Operations on segmentation, lead routing, campaign tracking, and reporting through HubSpot or Marketo and Salesforce.
- Track campaign KPIs and optimize messaging, creative, calls to action, and audience segments.
- Present campaign insights and recommendations in weekly pipeline reviews and collaborate with Sales and Customer Success.
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