Senior Product Marketing Manager, Growth
New
E
EnterpretB2B software
Remote, United StatesFull-TimeManager
Salary$180K-$220K base, plus equity and benefits
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Job Details
- Required Skills
- Product AnalyticsHubSpot
Requirements
- Have product marketing experience for AI products at B2B software companies, demonstrated in a portfolio.
- Have built a PLG activation or onboarding program and be able to show the metric it moved.
- Have owned launches from planning through post-launch adoption at a weekly or near-weekly pace.
- Be hands-on with lifecycle and in-app tools such as Customer.io, HubSpot, Braze, Appcues, Pendo, or Chameleon.
- Be comfortable with product analytics tools such as PostHog, Amplitude, or Mixpanel, including defining funnels, reading cohorts, and setting up experiments.
- Use AI tools such as Claude in day-to-day work and be able to explain how an AI feature works, where it falls short, and why a buyer should trust it.
- Write clearly and concisely, including translating dense product specifications into brief, readable content.
- Provide a portfolio showing at least one product launch, including its plan, assets, enablement, and adoption results.
- Provide a portfolio showing at least one activation or onboarding program with before-and-after numbers.
Responsibilities
- Plan weekly product launches with product managers, including positioning, audience, launch tier, and timing.
- Write launch stories and create in-product announcements, release notes, announcement posts, demo scripts, and social copy.
- Prepare sales and customer success with talk tracks, demo flows, objection handling, and guidance on relevant audiences.
- Drive post-launch adoption with targeted email and in-app campaigns.
- Define activated accounts and identify the moments that predict activation.
- Build onboarding journeys across email and in-app, including welcome sequences, checklists, tooltips, empty states, and behavior-based nudges.
- Create product enablement such as setup guides, walkthrough videos, templates, and example workflows.
- Work with product and design on onboarding experiences and bring user evidence into decisions.
- Own activation and adoption metrics, run experiments, and report results weekly.
- Identify accounts ready for sales conversations and hand them off with context.
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