Senior Developer Marketing Manager, Lifecycle & Growth
New
1
1PasswordDeveloper tooling
Remote (United States | Canada)Full-TimeManager
SalaryUSA-based roles only: The annual base salary for this role is between $133,000 USD and $186,000 USD; Canada-based roles only: The annual base salary for this role is between $125,000 CAD and $175,000 CAD.
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Job Details
- Experience
- 4+ years of experience in developer marketing, lifecycle or customer relationship management (CRM) marketing, or growth marketing for a technical or developer-facing product.
- Required Skills
- HubSpot
Requirements
- Have 4+ years of experience in developer marketing, lifecycle or CRM marketing, or growth marketing for a technical or developer-facing product.
- Demonstrate experience building lifecycle programs that improved activation and retention, with measurable results.
- Have hands-on experience with marketing automation and lifecycle tools such as Customer.io, HubSpot, Braze, or Iterable.
- Have experience with product analytics tools such as Amplitude, Mixpanel, or PostHog.
- Have experience owning or substantially improving website conversion performance, including A/B testing.
- Bring strong writing skills and an instinct for content developers find useful and credible.
- Be comfortable working with engineers and developer advocates and with APIs, CLIs, SDKs, and documentation.
- Be able to try the product yourself; developer experience is not required.
- Work independently and communicate clearly in a remote, async-friendly team.
- Preferred experience includes product-led growth, free-to-paid conversion, open source adoption, event and community programs, SQL, HTML, CSS, scripting, SEO, docs-led growth, or developer communities.
Responsibilities
- Build capture-to-activation flows for leads from conferences, meetups, hackathons, webinars, and social channels.
- Coordinate with Developer Relations so events, talks, and social activity have clear calls to action, tracking, and follow-up plans.
- Turn social engagement into measurable traffic and signups through landing pages and offers.
- Design lifecycle programs for onboarding, activation, adoption, re-engagement, and expansion across email, in-product messaging, and community channels.
- Define product activation and build programs around milestones such as a first API call, successful build, or integration.
- Own the Developer Hub’s strategy, messaging, and conversion, and test copy, calls to action, page structure, and signup flows.
- Write or direct tutorials, quickstarts, sample applications, changelogs, and email content.
- Build reporting from first touch through activation and retention, and share findings to inform roadmap and messaging.
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