- Plan weekly product launches with product managers, including positioning, audience, launch tier, and timing.
- Write launch stories and create in-product announcements, release notes, announcement posts, demo scripts, and social copy.
- Prepare sales and customer success with talk tracks, demo flows, objection handling, and guidance on relevant audiences.
- Drive post-launch adoption with targeted email and in-app campaigns.
- Define activated accounts and identify the moments that predict activation.
- Build onboarding journeys across email and in-app, including welcome sequences, checklists, tooltips, empty states, and behavior-based nudges.
- Create product enablement such as setup guides, walkthrough videos, templates, and example workflows.
- Work with product and design on onboarding experiences and bring user evidence into decisions.
- Own activation and adoption metrics, run experiments, and report results weekly.
- Identify accounts ready for sales conversations and hand them off with context.
Product AnalyticsHubSpot