Senior Content Marketing Manager
New
J
JobgetherB2B SaaS fleet management
Based in the United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- At least 7 years of experience
- Required Skills
- Project ManagementSEO
Requirements
- Bring at least 7 years of experience developing and producing high-quality content in B2B SaaS.
- Demonstrate a strong focus on content marketing and thought leadership.
- Provide a portfolio showing writing, editing, and narrative development across long-form and short-form content.
- Have experience creating original research, industry reports, executive thought leadership, and white papers.
- Understand how content supports demand generation, brand awareness, SEO, lead generation, and pipeline growth.
- Develop and manage editorial calendars aligned with business priorities and integrated marketing campaigns.
- Interpret complex topics, data, and industry research and turn them into clear, persuasive narratives.
- Manage multiple initiatives, stakeholder input, and competing deadlines independently.
- Collaborate with Marketing, Sales, Product, Creative, and executive stakeholders.
- Use AI tools and modern content production methods while maintaining editorial judgment, originality, and accuracy.
Responsibilities
- Develop and execute content and thought leadership strategy for fleet management, fleet maintenance, and the transportation industry.
- Produce and oversee industry reports, original research, white papers, articles, webinars, executive thought leadership, and conference presentations.
- Translate industry developments, customer feedback, proprietary data, and subject matter expertise into business-focused narratives.
- Own the editorial calendar and align content with business priorities, audience needs, product initiatives, and marketing campaigns.
- Repurpose cornerstone content across blogs, social media, webinars, email, paid advertising, and other channels.
- Partner with Growth Marketing to optimize content for SEO, AEO, and organic audience growth.
- Collaborate with Revenue Marketing on demand generation and content for lead generation, account-based marketing, and sales enablement.
- Track and optimize engagement, organic visibility, lead generation, pipeline influence, and revenue contribution.
- Oversee content production from ideation and research through writing, editing, reviews, and publication.
- Integrate AI-powered tools into research, ideation, content repurposing, and production workflows.
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