Senior Growth Marketing Manager
New
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JobgetherVeterinary staffing marketplace
Work remotely across eligible US locations. Employees based in San Francisco should expect a hybrid working arrangement.Full-TimeManager
SalaryTier 1 — San Francisco and New York City: $140,000–$195,000 USD; Tier 2 — Los Angeles, Boston, Seattle, Washington, DC, San Diego, and Chicago: $125,000–$175,000 USD; Tier 3 — Austin, Dallas, Portland, Denver, Philadelphia, Baltimore, and Sacramento: $120,000–$165,000 USD; Tier 4 — Minneapolis, Miami, Atlanta, Phoenix, Orlando, Las Vegas, and Salt Lake City: $110,000–$155,000 USD; Tier 5 — Madison, Birmingham, San Antonio, Spokane, and other designated locations: $105,000–$145,000 USD.
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Job Details
- Required Skills
- SEOA/B testing
Requirements
- Demonstrated experience in growth marketing or performance marketing.
- Experience serving small and medium-sized businesses in a marketplace, vertical SaaS, staffing, healthcare, or related environment is preferred.
- Ability to own a growth budget and channel mix, make investment decisions, and deliver measurable business outcomes.
- Strong understanding of acquisition, activation, conversion, retention, reactivation, and expansion.
- Hands-on experience with B2B acquisition channels, including paid search, paid social, referrals, sponsorships, partnerships, and direct mail.
- Strong analytical capabilities, including customer acquisition cost, lifetime value, payback periods, attribution, cohort analysis, and incrementality measurement.
- Experience designing and evaluating controlled experiments, A/B tests, and holdout studies.
- Experience diagnosing conversion barriers and translating customer drop-off insights into measurable improvements.
- Familiarity with lead scoring, lead routing, sales handoffs, and collaboration with field sales or account management teams.
- Ability to analyze geographic performance and allocate resources in two-sided marketplaces.
- Experience collaborating across Sales, Product, Product Marketing, Lifecycle Marketing, Pricing, Analytics, Brand, and Customer Success.
- Practical familiarity with AI tools for marketing productivity and a perspective on using AI agents to improve or automate manual outreach.
Responsibilities
- Develop the hospital growth strategy and set measurable targets for acquisition, activation, reactivation, expansion, customer acquisition cost, and payback.
- Own the growth marketing budget and allocate investment across channels and geographic markets.
- Lead B2B lead generation, account-based marketing, and direct-to-practice-manager acquisition campaigns.
- Build hospital-focused campaigns across paid search, paid social, SEO, answer engine optimization, referrals, direct mail, sponsorships, and partnerships.
- Improve hospital targeting, lead scoring, routing, and handoffs in partnership with Sales, Revenue Operations, and Analytics.
- Own the conversion rate optimization roadmap, experimentation backlog, and first-fill playbook.
- Design and evaluate A/B tests and product experiments to improve sign-up conversion, onboarding, and first-shift completion.
- Analyze funnel performance and customer feedback to identify friction and drop-offs in the hospital journey.
- Develop onboarding, activation, and reactivation journeys and partner on incentive eligibility, offer structures, and returns.
- Establish growth measurement and reporting for acquisition costs, cohort activation, shift-fill rates, lifetime value, payback, attribution, and incremental impact.
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