Lifecycle Marketing Manager
O
OpterySubscription services
Location: Lithuania, U.S. Eastern, Central, Mountain, and/or Pacific time zones; regular U.S. business hoursFull-TimeManager
SalaryBase salary: $80K - $90K
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Job Details
- Experience
- 5+ years of significant hands-on experience owning lifecycle, CRM, retention, or email marketing programs
- Required Skills
- A/B testingCRM
Requirements
- Have 5+ years of significant hands-on experience owning lifecycle, CRM, retention, or email marketing programs.
- Bring experience with subscription-based services, ideally.
- Be fluent in a modern marketing automation platform such as Customer.io, Iterable, Braze, or Klaviyo, including segmentation, triggered workflows, and templating languages such as Liquid.
- Write clear, persuasive messaging and know when to test copy.
- Be comfortable defining metrics, pulling reports, and interpreting results; SQL and product analytics experience are a plus.
- Understand email deliverability fundamentals and compliance, including CAN-SPAM and GDPR/CCPA basics.
- Have experience with AI and actively leverage it in current workflows.
- Bonus: bring experience in privacy, security, or consumer subscription products, or with both B2C and B2B messaging.
Responsibilities
- Own the lifecycle marketing roadmap and identify opportunities across activation, conversion, retention, and expansion.
- Build, launch, and iterate on automated campaigns and triggered flows in a marketing automation platform.
- Own in-app messaging and transactional-adjacent communications with product and engineering.
- Develop mobile push notification strategy, including opt-in flows, triggered and campaign-based pushes, frequency capping, and coordination with email.
- Develop segmentation and personalization using behavioral and account data, dynamic templating, and conditional content logic.
- Run A/B tests on sequences, subject lines, timing, and offers, with holdouts and measurement.
- Manage email deliverability, list hygiene, and suppression strategy.
- Partner with analytics to instrument and measure lifecycle performance and connect campaigns to revenue outcomes.
- Coordinate messaging with paid acquisition, product, and support teams.
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