Creative Marketing Manager

B
BoostaCognitive training
Remote, Europe; Remote, Ukraine, Kyiv timeFull-TimeManager
Salary not disclosed
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Job Details

Languages
English level B1+
Experience
1+ years of experience in Creative / Performance Marketing in product companies or startups.
Required Skills
A/B testing

Requirements

  • Have 1+ years of Creative or Performance Marketing experience in product companies or startups.
  • Have experience creating effective ad creatives for social media platforms, including Meta, Snapchat, and GDN.
  • Be able to analyze competitors quickly and adapt successful strategies for the audience.
  • Use critical thinking and an analytical approach to develop creatives that drive results.
  • Understand and interpret campaign metrics, including CTR, CVR, and CPI.
  • Have English proficiency at B1+ level.
  • Have experience working with AI tools for creative analysis and generation, such as MidJourney or Higgsfield.
  • Have video creative experience and knowledge of current UGC, hook, and short-form formats for Meta, Snapchat, and YouTube.
  • Have knowledge of performance marketing or growth marketing.
  • Have basic copywriting skills, including writing headlines and ad copy.

Responsibilities

  • Generate and test ad creative ideas to learn what resonates with the audience.
  • Analyze marketing funnels and direct and indirect competitor creatives across traffic channels.
  • Create clear briefs for the design team based on funnel and competitor analysis.
  • Work with co-founders and analytics to understand audience pain points, triggers, and needs.
  • Propose and prioritize hypotheses, then run tests with the team.
  • Launch and analyze A/B tests to identify what works and what needs improvement.
  • Evaluate creative performance using CTR, CPA, ROAS, and retention.
  • Use data to optimize creatives and change approaches when they do not perform.
  • Test AI tools to improve creative performance and efficiency.
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