Creative Marketing Manager
B
BoostaCognitive training
Remote, Europe; Remote, Ukraine, Kyiv timeFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English level B1+
- Experience
- 1+ years of experience in Creative / Performance Marketing in product companies or startups.
- Required Skills
- A/B testing
Requirements
- Have 1+ years of Creative or Performance Marketing experience in product companies or startups.
- Have experience creating effective ad creatives for social media platforms, including Meta, Snapchat, and GDN.
- Be able to analyze competitors quickly and adapt successful strategies for the audience.
- Use critical thinking and an analytical approach to develop creatives that drive results.
- Understand and interpret campaign metrics, including CTR, CVR, and CPI.
- Have English proficiency at B1+ level.
- Have experience working with AI tools for creative analysis and generation, such as MidJourney or Higgsfield.
- Have video creative experience and knowledge of current UGC, hook, and short-form formats for Meta, Snapchat, and YouTube.
- Have knowledge of performance marketing or growth marketing.
- Have basic copywriting skills, including writing headlines and ad copy.
Responsibilities
- Generate and test ad creative ideas to learn what resonates with the audience.
- Analyze marketing funnels and direct and indirect competitor creatives across traffic channels.
- Create clear briefs for the design team based on funnel and competitor analysis.
- Work with co-founders and analytics to understand audience pain points, triggers, and needs.
- Propose and prioritize hypotheses, then run tests with the team.
- Launch and analyze A/B tests to identify what works and what needs improvement.
- Evaluate creative performance using CTR, CPA, ROAS, and retention.
- Use data to optimize creatives and change approaches when they do not perform.
- Test AI tools to improve creative performance and efficiency.
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