Field Marketing Manager

New

MitratechWorkforce compliance

Remote US; 100% remote anywhere in the US.Full-TimeManager

SalaryAnticipated Pay Range: $90,000 Annually USD. Total compensation includes US employee benefits and annual bonus eligibility.

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Job Details

Experience: 5+ years in B2B field marketing, event marketing, or demand generation
Required Skills: Project ManagementSalesforceHubSpot

Have 5+ years of experience in B2B field marketing, event marketing, or demand generation.
Bring a record of contributing to a pipeline number.
Have hands-on experience running in-person and virtual events and webinars as an individual contributor.
Have experience working directly with SDRs and AEs and understand how Sales motions turn leads into meetings and opportunities.
Demonstrate the ability to report pipeline sourced, pipeline influenced, and conversion rates.
Have experience using Salesforce and HubSpot for campaigns, attribution, and reports.
Have experience with a webinar platform such as Goldcast.
Demonstrate strong project management and follow-through across multiple programs.
Be comfortable working cross-functionally with Product Marketing, Content, Paid Media, Digital, ABM, Customer Marketing, and RevOps.
Use AI tools day to day for research, personalization, follow-up, and reporting.

Build quarterly field plans for Workforce Compliance solutions and map programs to pipeline targets, MQL quotas, and Sales priorities.
Report weekly on MQLs, hot leads, meetings, conversion, and pipeline created by program.
Plan and run Mitratech-hosted webinars and AMAs, and manage third-party partner placements, scheduling, budgets, and pipeline benchmarks.
Deliver conferences, regional events, executive roundtables, and prospect dinners, managing pipeline plans from pre-event outreach through follow-up.
Coordinate target lists, post-event retargeting, customer advocates, partner referrals, booth logistics, and vendor execution.
Own lead routing, Sales talk tracks, re-engagement sprints, and follow-up timing after programs.
Track conversion from MQL to meeting to opportunity, diagnose funnel issues, and adjust messaging and targeting with SDRs and AEs.
Run signal-triggered plays using multi-registrant accounts, webinar attendance, badge scans, and intent data.
Build evergreen cross-sell programs between Workforce Compliance products.
Set up campaigns, naming, and source tagging in HubSpot and Salesforce, reconcile attribution with RevOps, and build repeatable playbooks and templates.

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