Field Marketing Manager
New
S
Spin.AICybersecurity, SaaS
Los Angeles, CA or Remote, across time zonesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 10+ years of professional experience, including 3–5+ years owning B2B events end to end
- Required Skills
- SalesforceHubSpot
Requirements
- Have 10+ years of professional experience, including 3–5+ years owning B2B events end to end.
- Have experience managing B2B events from strategy, budget, and vendor selection through onsite execution and post-event pipeline follow-up.
- Have hands-on experience setting up international events in EMEA, APAC, and LATAM, including remote coordination with local vendors, partners, and in-region teams.
- Demonstrate successful, creative event approaches that achieve results with modest budgets.
- Use AI tools and workflows, such as Claude, Claude Cowork, and ChatGPT, for research, planning, content, reporting, and follow-up.
- Understand how field marketing supports brand awareness, customer engagement, sales enablement, demand generation, and pipeline development.
- Have experience collaborating with Sales teams, marketing leadership, executive stakeholders, and external partners.
- Have experience managing event budgets, negotiating vendor contracts, coordinating logistics, and overseeing onsite execution.
- Be familiar with CRM, marketing automation, event management, and project management platforms such as Salesforce or HubSpot.
- Be able to evaluate event performance, report results, and make data-informed recommendations.
- Be willing to travel for conferences, events, and onsite execution, including occasional evenings and weekends.
Responsibilities
- Plan and execute an annual calendar of 35+ events across the US, EMEA, APAC, Canada, and LATAM.
- Coordinate conferences, trade shows, industry summits, executive roundtables, regional events, and customer experiences across Spin.AI, Revyz, and DoControl.
- Manage event logistics, including venues, sponsorships, vendors, contracts, budgets, registration, booth design, collateral, and onsite execution.
- Coordinate with Sales on target accounts, pre-event outreach, meeting scheduling, attendee engagement, and post-event follow-up.
- Align field marketing initiatives with integrated campaigns, messaging, promotional strategies, and broader GTM priorities.
- Coordinate event marketing across email, social media, paid channels, and partner communications.
- Track attendance, engagement, meetings, qualified opportunities, pipeline influence, and return on investment.
- Negotiate contracts, manage event budgets, and identify ways to improve efficiency and effectiveness.
- Use AI tools and workflows for event planning, research, reporting, data analysis, vendor management, and operational processes.
- Evaluate event performance, gather feedback, and apply learnings to improve future programs.
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