Marketing Manager, Fertility
New
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EngagedMDFertility healthcare
This fully remote role ... candidates are required to reside in the United States.Full-TimeManager
SalaryCompetitive compensation and equity
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Job Details
- Experience
- 5+ years of well-rounded experience in B2B marketing
- Required Skills
- Data AnalysisHubSpot
Requirements
- Have 5+ years of well-rounded experience in B2B marketing.
- Bring experience in sales enablement, campaign management, content development, and event planning.
- Demonstrate the ability to independently manage multiple marketing initiatives and balance competing priorities.
- Be able to collect, analyze, and clearly present data-driven insights to internal stakeholders.
- Be proficient in marketing automation technology, such as HubSpot.
- Have familiarity with content management systems (CMS) and Atlassian tools.
- Have a bachelor’s degree or equivalent career experience.
- Bring strong organizational skills, attention to detail, collaboration, and a willingness to experiment and innovate.
- Have superior written and verbal communication skills.
- Experience with a fast-paced technology or SaaS company is strongly preferred.
- Familiarity with the fertility and/or healthcare industries is a plus.
Responsibilities
- Develop specialty-specific messaging that communicates EngagedMD’s clinical, financial, and operational benefits to fertility providers and buyers.
- Identify marketing opportunities and execute multi-channel campaigns to drive awareness, engagement, and pipeline growth.
- Customize and maintain Fertility sales enablement materials, including pitch decks, competitive battlecards, sell sheets, objection-handling resources, and ROI calculators.
- Develop co-marketing initiatives and partner marketing materials for Fertility partnerships.
- Partner with Product and Fertility leadership on launch materials and train teams to position new product capabilities to clinical buyers.
- Develop customer case studies, testimonials, and specialty-specific ROI metrics.
- Plan and execute Fertility events and marketing activities, including conferences, sponsorships, and webinars, while managing budgets and logistics.
- Analyze campaign performance, sales trends, customer feedback, and lost opportunities; share recommendations with Product and Marketing teams.
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