- Develop specialty-specific messaging that communicates EngagedMD’s clinical, financial, and operational benefits to fertility providers and buyers.
- Identify marketing opportunities and execute multi-channel campaigns to drive awareness, engagement, and pipeline growth.
- Customize and maintain Fertility sales enablement materials, including pitch decks, competitive battlecards, sell sheets, objection-handling resources, and ROI calculators.
- Develop co-marketing initiatives and partner marketing materials for Fertility partnerships.
- Partner with Product and Fertility leadership on launch materials and train teams to position new product capabilities to clinical buyers.
- Develop customer case studies, testimonials, and specialty-specific ROI metrics.
- Plan and execute Fertility events and marketing activities, including conferences, sponsorships, and webinars, while managing budgets and logistics.
- Analyze campaign performance, sales trends, customer feedback, and lost opportunities; share recommendations with Product and Marketing teams.
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