Field Marketing Manager, Public Sector

New

CoreViewCybersecurity SaaS

Based in the United States (remote)Full-TimeManager

Salary not disclosed

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Job Details

Experience: 7+ years in B2B technology marketing, with at least 5 years focused on the US public sector.
Required Skills: SalesforceHubSpot

Have 7+ years of experience in B2B technology marketing, including at least 5 years focused on the US public sector.
Bring hands-on experience in both Federal and SLED markets and understand how each buys.
Show a proven record of building pipeline from field marketing, with measurable pipeline, meetings and ROI.
Show a proven record of building brand awareness for a vendor entering or growing in government.
Have deep experience running public sector events, from sponsorship negotiation to booth, speaking and hospitality programs.
Bring existing relationships with government event organizers, associations and media, such as NASCIO, NASTD, GovRAMP, eRepublic, ACT-IAC, AFCEA and GovExec.
Have experience co-marketing with Microsoft, systems integrators, distributors and contract vehicles such as Carahsoft.
Have strong working knowledge of CRM and marketing automation tools such as Salesforce and HubSpot for campaign tracking and attribution.
Be willing to travel up to 40%.
Experience launching a product after FedRAMP or GovRAMP authorization is a plus.
Cybersecurity, identity or Microsoft 365 ecosystem marketing experience is a plus.
Familiarity with Zero Trust, CISA guidance and Federal cybersecurity mandates is a plus.

Build CoreView’s Federal brand as a Microsoft 365 governance, security and resilience vendor for civilian and defense agencies.
Run the 90-day FedRAMP launch in the field through events, agency briefings, executive roundtables and follow-up programs.
Build a Federal contact base targeting 100+ decision-makers across 20+ agencies.
Work with Federal sales on agency-specific account plans and campaigns.
Co-market with Microsoft Federal, systems integrators, GTM partners, contract vehicles and resellers.
Defend and grow SLED leadership and coordinate expansion plays with customer marketing and account teams.
Turn SLED customer successes into references, speaking slots and peer-led content.
Secure public sector speaking, panel and media opportunities, and brief content teams on audience-specific campaigns and use cases.
Plan, attend and run public sector campaigns and events, including sponsorships, booths, speaking slots, dinners and roundtables.
Coordinate pre-event targeting and meeting booking with sales and SDRs; manage follow-up, lead quality, campaign tracking, budget and ROI reporting.

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