Director of Marketing - Falcon MLR
New
V
Veeva SystemsLife sciences software
United Kingdom - London; Workplace type: RemoteFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years of enterprise B2B software marketing experience
Requirements
- 10+ years of enterprise B2B software marketing experience.
- Proven track record building global, multi-channel campaigns and driving strategic go-to-market execution.
- Hands-on experience spanning go-to-market strategy development through content creation and editing.
- Experience creating customer stories, presentations, web content, videos, and sales tools.
- Deep understanding of database management, audience segmentation, targeted nurture programs, and ABM.
- Ability to build trusted relationships and align teams across product lines and matrixed global regions.
- Experience leading integrated marketing programs across product launches, field programs, demand generation, webinars, events, and sales enablement.
- Experience defining success metrics, tracking campaign performance, evaluating business impact, and optimizing programs using data and customer insights.
- Experience marketing high-value solutions to the life sciences industry is preferred.
- Experience with Marketo is preferred.
Responsibilities
- Develop and drive global marketing strategy and go-to-market execution for Falcon MLR.
- Own the integrated marketing strategy and partner with cross-functional teams on objectives and campaign themes.
- Create awareness, nurture target-account contacts, and support pipeline growth and sales opportunities.
- Develop customer stories, presentations, web content, videos, webinars, and sales tools.
- Partner with Product Management and Strategy to develop positioning, messaging, and value propositions.
- Bring market insights, competitive intelligence, and customer feedback into product and marketing strategies.
- Improve programs and ABM effectiveness through audience segmentation, marketing techniques, and processes.
- Coordinate global marketing programs with Sales, Enablement, Strategy, and Marketing teams.
- Maintain an accurate account and contact database, measure marketing performance, and optimize programs.
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