Director, Market Growth Strategy, Molecule to Market (Lab Automation)
Job Details
- Experience
- 10 or more years in life sciences, lab automation, or scientific technology
Requirements
- Bring 10 or more years of experience in life sciences, lab automation, or scientific technology.
- Have hands-on experience in a pharma, biotech, CDMO, research institute, or automation vendor setting.
- Understand how automated labs operate, including liquid handling, robotics, instrument integration, workflow scheduling, and related data flows.
- Understand how automation leaders make decisions and work with scientists, IT, and engineering teams.
- Have experience in product marketing, market strategy, product management, or commercial roles at a software, automation, informatics, or life sciences solutions company.
- Be familiar with scheduling and orchestration software, LIMS, ELN, or lab data platforms.
- Have a track record of driving software adoption or turning technologies such as AI into customer use cases.
- Be able to translate complex science and technology into clear messaging.
- Have strong analytical skills, including market sizing and business-case development.
- Be comfortable working with senior leaders, industry experts, and customers.
- Be able to work across a large, global, matrixed organization and build trust across regions and business units.
- Have the right to work in the UK.
Responsibilities
- Own the market strategy for Luma in lab automation, including workflow orchestration, scheduling, instrument integration, data capture, and autonomous lab concepts.
- Define target segments, buyer personas, and priority accounts.
- Build positioning and messaging for automation engineers, scientists, IT leaders, and executives.
- Drive software adoption by identifying valuable customer workflows and capturing repeatable approaches.
- Define and prove AI use cases for lab automation, including closed-loop experimentation and smarter scheduling.
- Partner with Siemens Solution Marketing to develop content, campaigns, and events for the lab automation market.
- Create competitive views of informatics vendors, scheduling and orchestration tools, automation vendors, and in-house builds.
- Equip global teams with talk tracks, battlecards, demo narratives, and customer proof points.
- Partner with Product, DISW, and DI Automation teams on roadmap priorities, aligned messaging, joint offers, and customer conversations.
- Track market trends and translate them into action.