Senior Customer Marketing Manager
New
H
Horizon3Cybersecurity SaaS
US, RemoteFull-TimeManager
SalaryBase salary range: $145,000-$185,000 annually. Additional compensation: All full-time roles are eligible for an equity package in the form of stock options.
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Job Details
- Experience
- 7 or more years of marketing experience, including 3 or more years in customer marketing, lifecycle marketing, customer success enablement, product marketing, or a related discipline.
- Required Skills
- Project ManagementCybersecurity
Requirements
- Have 7 or more years of marketing experience.
- Have 3 or more years in customer marketing, lifecycle marketing, customer success enablement, product marketing, or a related discipline.
- Have experience building customer journeys and lifecycle programs across onboarding, activation, adoption, retention, renewal, and expansion.
- Demonstrate a track record of programs improving product adoption, customer engagement, renewal outcomes, or expansion pipeline.
- Have experience developing trigger-based or signal-based campaigns tied to customer health, product usage, account activity, or renewal timing.
- Have experience partnering with Sales, Customer Success, Product Marketing, Product, Revenue Operations, and Marketing Operations.
- Have a strong understanding of B2B SaaS or cybersecurity buying cycles, customer stakeholders, and complex account environments.
- Bring analytical and operational skills, including connecting campaign performance and customer behavior to business outcomes.
- Have strong project management skills and the ability to manage multiple priorities.
- Have experience managing budgets, agencies, contractors, or cross-functional workstreams.
Responsibilities
- Own programs across onboarding, activation, adoption, engagement, retention, renewal support, and expansion.
- Define customer segments, lifecycle stages, journey maps, messaging, and campaign playbooks.
- Partner with customer enablement to market education, product engagement, onboarding, and lifecycle programs.
- Develop retention and re-engagement programs for at-risk or under-engaged accounts using customer health, product usage, support, engagement, and renewal signals.
- Create signal-based upsell and cross-sell campaigns and route qualified opportunities to CSMs and account executives.
- Equip Sales and Customer Success with messaging, adoption toolkits, executive business review materials, ROI content, playbooks, trigger definitions, and follow-up paths.
- Partner with Product Marketing and Product on customer feedback, product communications, release messaging, educational content, and lifecycle campaigns.
- Improve segmentation, data quality, trigger detection, nurture, automation, attribution, and reporting with Marketing Operations, Revenue Operations, and Customer Success Operations.
- Build annual and quarterly plans, manage budgets and resources, and lead cross-functional execution.
- Establish dashboards and operating rhythms, analyze performance, optimize programs, and present insights and recommendations to leadership.
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