Senior Regional Marketing Specialist
New
L
LodgifyVacation rentals
Based in SpainFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- Fluency in English
- Experience
- 6–9 years of growth or regional marketing experience
- Required Skills
- SEO
Requirements
- Have 6–9 years of growth or regional marketing experience.
- Bring a generalist growth skill set spanning content/SEO, paid acquisition, lifecycle CRM, strategic partnerships, and events.
- Have hands-on experience building automated workflows and growth systems using n8n, Zapier, Make, or equivalent platforms.
- Demonstrate experience building quantitative business cases and ROI models for marketing investments.
- Have strong analytical skills and experience analyzing competitive positioning, packaging models, and market data.
- Have experience designing customer activation, onboarding, and churn-reduction programs alongside acquisition campaigns.
- Demonstrate relationship-building and negotiation skills with trade associations, media partners, or industry bodies.
- Be fluent in English.
- Be willing to travel periodically to the U.S. while based in Spain.
Responsibilities
- Own and manage the U.S. regional growth strategy and budget, optimizing spend across channels to achieve pipeline, CAC, and ROI targets.
- Build data-backed business cases and quantified ROI models for strategic initiatives, channel investments, and resource requests.
- Develop regional segmentation frameworks and tailored playbooks for high-priority U.S. markets and customer tiers.
- Lead full-funnel marketing programs across content, paid digital, CRM lifecycle, social, partnerships, and regional industry events.
- Build and scale automated growth systems using n8n, Zapier, or similar platforms to streamline campaign operations and lead management.
- Gather market and competitive intelligence through AirDNA and industry reports, converting insights into positioning and pricing recommendations.
- Partner with Product Management to connect U.S. customer feedback and competitive trends to product roadmap decisions.
- Establish strategic partnerships with U.S. hospitality associations, tourism boards, and industry organizations.
- Manage external agencies and freelancers while mentoring junior team members supporting regional marketing efforts.
- Present U.S. market performance and strategic updates to senior leadership.
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