Director of B2B Marketing

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Job Details

Experience: 10+ years of experience in B2B marketing, with significant agency experience required.
Required Skills: SEO

Have 10+ years of B2B marketing experience, including significant agency experience.
Have developed and executed end-to-end B2B GTM strategies that drive demand generation, pipeline growth, and measurable business results.
Understand ICP development, market segmentation, buyer personas, positioning, messaging, and sales and marketing alignment.
Demonstrate expertise in integrated paid and organic marketing across channels.
Have strong knowledge of paid advertising and B2B buyer journeys, demand generation, lead generation, conversion, and marketing funnels.
Have experience partnering with sales teams to align marketing initiatives with pipeline and revenue objectives.
Have experience managing and advising B2B clients and senior-level stakeholders.
Have strong analytical skills and the ability to translate marketing performance into business insights and recommendations.
Have experience managing marketing budgets and making data-driven channel and spend allocation decisions.
Bring communication, presentation, and client relationship-building skills.
Be comfortable working cross-functionally in a fast-paced, all-remote environment.

Serve as a senior strategic partner to B2B clients, providing marketing strategy, direction, and counsel.
Develop and execute GTM strategies aligned with client objectives, target audiences, positioning, and revenue goals.
Lead GTM planning across ICPs, buyer personas, segmentation, competitive positioning, messaging, and channel strategy.
Create integrated marketing plans for product launches, market expansion, demand generation, and pipeline growth.
Oversee paid search, paid social, display, retargeting, and organic marketing strategies, including GEO, SEO, content, and social.
Establish KPIs and analyze campaign performance, using data to optimize budgets, targeting, messaging, content, and channel mix.
Present performance insights, recommendations, results, and opportunities to client executives.
Provide strategic direction to cross-functional teams and manage vendor and partner relationships.
Contribute to GTM strategies, proposals, pitches, presentations, and improvements to the agency’s B2B marketing capabilities.

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