Content & Lifecycle Marketing Specialist (German-speaking)

re:capSME financing

Remote - Germany, Spain, Czechia, Portugal, Slovakia or AustriaFull-TimeMiddle

Salary not disclosed

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Job Details

Have 3+ years of hands-on experience in B2B content and SEO, in-house or at an agency.
Have owned a content programme with an SEO/GEO goal.
Have built and run email journeys in a marketing automation tool such as Customer.io, HubSpot, Brevo, or similar.
Have German language skills at C2 level.
Write precise, polished English for content, LinkedIn posts, and partner materials.
Perform hands-on keyword and topic research, on-page SEO, and use Search Console and GA4.
Have started working on GEO and AI search.
Use AI critically for research and drafting, and edit its output with attention to brand voice.
Be able to grasp financing concepts and explain a credit line or term loan accurately to a CFO after onboarding.
Finance, fintech, or SaaS experience with SME customers is a strong plus.

Set the content strategy, including topics, channels, and messaging in German and English.
Build the content engine with AI, editing output, setting the tone of voice, and making final content decisions.
Develop content and SEO/GEO agents and decide what to automate.
Improve visibility in Google and AI search, and track appearances and citations.
Build re:cap’s UK presence through content, social, and partners.
Equip partners with materials and journeys that make referrals easier.
Own lifecycle journeys in Customer.io, identify funnel leaks, and prioritize fixes.
Work with Sales, Product, and Growth & Strategy, using sales-call feedback to shape content.

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