- Own and manage the U.S. regional growth strategy and budget, optimizing spend across channels to achieve pipeline, CAC, and ROI targets.
- Build data-backed business cases and quantified ROI models for strategic initiatives, channel investments, and resource requests.
- Develop regional segmentation frameworks and tailored playbooks for high-priority U.S. markets and customer tiers.
- Lead full-funnel marketing programs across content, paid digital, CRM lifecycle, social, partnerships, and regional industry events.
- Build and scale automated growth systems using n8n, Zapier, or similar platforms to streamline campaign operations and lead management.
- Gather market and competitive intelligence through AirDNA and industry reports, converting insights into positioning and pricing recommendations.
- Partner with Product Management to connect U.S. customer feedback and competitive trends to product roadmap decisions.
- Establish strategic partnerships with U.S. hospitality associations, tourism boards, and industry organizations.
- Manage external agencies and freelancers while mentoring junior team members supporting regional marketing efforts.
- Present U.S. market performance and strategic updates to senior leadership.
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