Senior Marketing Data Analyst
New
L
LodgifyVacation rentals
We're open to remote candidates across Europe.Full-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- Data modelingdbt
Requirements
- Bring hands-on marketing analytics experience.
- Have a strong understanding of acquisition metrics such as CAC and ROAS.
- Have experience using experimentation, including geo-testing and incrementality testing, to evaluate marketing performance.
- Have experience building reliable analytical datasets and data products in partnership with Data Engineering.
- Be familiar with data modelling, event streaming, and self-service analytics tools such as dbt, RudderStack, and Omni, or comparable technologies.
- Use sound judgement with incomplete or noisy data, including distinguishing correlation from causation.
- Explain complex findings clearly and translate them into practical business recommendations.
- Collaborate with stakeholders to prioritize work, communicate trade-offs, and deliver useful outcomes.
Responsibilities
- Analyze paid search, paid social, and organic acquisition performance to identify opportunities, explain changes, and recommend actions.
- Drive experimentation to evaluate channel impact and calibrate marketing investments.
- Translate experiment findings into recommendations, making uncertainty and measurement limitations explicit.
- Co-own trusted data products with Data Engineering, combining multi-channel marketing performance, web, and product telemetry.
- Develop and improve acquisition measurement approaches using attribution and experimental evidence.
- Partner with technical owners on tracking requirements and data validation.
- Turn analysis into clear narratives and visualizations for marketing stakeholders.
- Use AI tools to accelerate analysis and automate recurring reporting, with checks on accuracy and interpretation.
- Document definitions, analytical methods, and known limitations, and work with Data Engineering to improve data reliability and self-service analytics.
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