- Design and optimize the full customer journey including acquisition, activation, conversion, and retention.
- Generate and run growth experiments across channels, messaging, and funnels.
- Manage acquisition channels such as LinkedIn Ads, paid search, and programmatic referral.
- Maintain budget accountability and monitor key metrics like lead quality, CAC, and payback.
- Define measurement strategies and build reporting using funnel analytics and attribution data.
- Operate marketing automation systems and design outbound sequences based on behavioural signals.
- Partner with the product team to influence onboarding, activation, and conversion strategies.
Data Analysis