Product Marketing Manager, Launches & Core Platform
New
T
Triple WhaleE-commerce software
Remote- USFull-TimeManager
Salary115,000 - 125,000 USD per year
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Job Details
- Experience
- 5+ years of experience in product marketing, launch marketing, integrated campaigns, or a related role.
- Required Skills
- Project ManagementContent creation
Requirements
- Have 5+ years of experience in product marketing, launch marketing, integrated campaigns, or a related role.
- Bring experience taking launches from idea through execution and assessing results and opportunities for improvement.
- Create content across written copy, short-form video, product demos, and visual storytelling.
- Actively use AI for research, ideation, content production, and repeatable workflows, while applying judgment to accuracy and quality.
- Apply product marketing fundamentals, including customer research, positioning, and translating features into benefits.
- Be comfortable learning software and demonstrating it through recorded or on-camera content.
- Manage overlapping timelines, resolve blockers, and drive accountability without unnecessary process.
- Use sound judgment about campaign scope and measurement, distinguishing attention from adoption.
- Experience building recurring content series, product drops, or creator collaborations is especially relevant.
- Experience marketing to e-commerce operators or working with the tools and communities they use is especially relevant.
Responsibilities
- Own the launch calendar and coordinate weekly drops and monthly launches, timelines, owners, and deliverables.
- Develop the creative approach for a recurring weekly drop program and feature new capabilities, improvements, and under-discovered features.
- Write copy, record demos, and produce videos, carousels, and simple visual assets.
- Collaborate on product reveals, walkthroughs, and other shareable launch formats.
- Coordinate social, email, in-app messages, and supporting launch activity with Growth, Lifecycle, and channel owners.
- Define launch success measures and use debriefs and audience feedback to improve future drops.
- Partner with Product on the platform roadmap and translate technical improvements into customer value.
- Develop platform positioning and messaging that explains changes, beneficiaries, and customer relevance.
- Conduct research, gather Sales and Customer Success feedback, and assess competing approaches to inform product and messaging decisions.
- Partner with Lifecycle and Customer Success on customer communications and education, and equip customer-facing teams with demos, talk tracks, and FAQs.
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