- Own and execute ArcHouse's full marketing function across brand, content, demand generation, and events
- Drive outbound-aligned marketing that supports the GTM team with relevant, targeted campaigns and materials
- Develop thought leadership content that positions ArcHouse as a trusted voice in hospice, palliative, and care-at-home
- Capture and tell customer stories: developing case studies, testimonials, and proof points that build trust with care at home providers
- Plan and execute event presence: conference sponsorships, booths, and hosted events that build relationships and generate pipeline
- Track and report on marketing performance with a focus on what's driving pipeline and awareness
- Use performance data and audience insights to improve content effectiveness and inform future work
- Help build repeatable systems and production processes that increase the impact and efficiency
- Partner closely with the founders and GTM team to align messaging, campaigns, and market positioning as ArcHouse scales
SEOData analytics