Senior Manager, Lifecycle Marketing
New
D
DropboxSaaS marketing
Remote - US: Select locationsFull-TimeManager
Salary181,500 - 245,500 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines
- Required Skills
- CRM
Requirements
- 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines.
- Significant people-management experience, including hiring, coaching, and leading high-performing teams.
- Experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue.
- Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation.
- Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements.
- Experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to set priorities and make decisions.
- Experience leading lifecycle marketing in a product-led growth business with self-serve and sales-assisted motions is preferred.
- Experience building expansion, cross-sell, or multi-product programs across an existing customer base is preferred.
- Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms is preferred.
Responsibilities
- Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption.
- Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes.
- Build and manage lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization.
- Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion.
- Establish experimentation and measurement using controlled tests, holdouts, cohort analysis, customer behavior, and revenue.
- Build the lifecycle marketing operating model, including prioritization, planning, governance, and the technical and data capabilities needed to execute at scale.
View Full Description & ApplyYou'll be redirected to the employer's site
