Senior Email Marketing Technology & CRM Manager
New
L
Linda Werner & AssociatesMarketing technology
RemoteContractManager
Salary not disclosed
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Job Details
- Languages
- English (Required)
- Experience
- 8+ years of experience in email marketing technology, marketing operations, lifecycle marketing, CRM, or related technical marketing disciplines. Exceptional candidates with slightly less experience may be considered.
- Required Skills
- CRM
Requirements
- Bring 8+ years of experience in email marketing technology, marketing operations, lifecycle marketing, CRM, or a related technical marketing discipline; candidates with slightly less experience may be considered.
- Have strong working knowledge of Salesforce Marketing Cloud, including audience segmentation, data models, and operational workflows.
- Demonstrate expertise in email deliverability, including sender reputation, authentication, suppression strategies, and inbox placement.
- Have experience supporting technical implementation and operational execution of large-scale email marketing programs.
- Be able to translate marketing objectives into technical requirements involving audiences, data inputs, measurement, and governance.
- Bring analytical and problem-solving abilities, including experience partnering with analytics and engineering teams.
- Demonstrate success collaborating across complex, matrixed organizations and influencing stakeholders without direct authority.
- Have written and verbal communication skills, including developing technical documentation and driving stakeholder alignment.
- Experience supporting content strategy or large-scale email marketing programs is preferred.
- Broader experience in email marketing strategy and lifecycle campaign planning is preferred.
- Project coordination, implementation timeline management, and operational readiness experience are preferred.
- Experience in consumer technology, digital platforms, large-scale marketing environments, or complex enterprise processes is preferred.
Responsibilities
- Provide technical guidance on Salesforce Marketing Cloud setup, configuration, and operational best practices.
- Support the technical planning and implementation of large-scale lifecycle and email marketing programs.
- Evaluate marketing technology workflows and recommend improvements to scalability, efficiency, and execution.
- Translate business objectives into technical requirements for data inputs, audience logic, tracking, and measurement.
- Define and document audience creation and segmentation requirements, including eligibility criteria, exclusions, and holdout groups.
- Partner with analytics and data teams to validate audience availability, data integrity, and segmentation logic.
- Assess campaign readiness, including data availability, audience logic, measurement, and governance.
- Collaborate with marketing operations, analytics, engineering, data, and campaign execution teams to deliver programs.
- Develop technical documentation, implementation guidelines, playbooks, and stakeholder communications.
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